Privacy policy
Last updated: 22 July 2026
This Privacy Policy explains how Sildaura ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit sildaura.com or use any of our online services.
Sildaura is a brand of Silk Aura Limited, a company registered in Hong Kong (Company No. 79923277).
Although we are based in Hong Kong, we sell to customers in Australia and comply with the Australian Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs) to the extent they apply to our handling of Australian customers' personal information.
1) Who We Are (Entity Responsible for Your Data)
Silk Aura Limited 99 Queen's Road Central, Office 3906, 39th Floor, The Center Central, Hong Kong SAR, China
Email: support@sildaura.com Company Number: 79923277 (registered in Hong Kong)
Sildaura is a brand of Silk Aura Limited.
For any privacy-related questions or requests, please contact us at support@sildaura.com.
2) What This Policy Covers
This policy explains:
- What personal information we collect
- How and why we collect it
- Who we share it with (including overseas recipients)
- How we protect it
- Your rights under Australian privacy law
- How to contact us or make a complaint
3) Personal Information We Collect
We collect personal information that is reasonably necessary for our business activities. Depending on how you interact with us, this may include:
- Information you provide directly
- Contact details: name, email address, phone number, delivery and billing address
- Account details: login credentials if you create an account
- Order details: items purchased, order history, payment method used
- Communications: messages you send us via email, contact form, or chat
- Marketing preferences: newsletter subscription status
Information collected automatically
When you visit our website, our systems and third-party service providers automatically collect certain technical information, including:
- IP address
- Browser type and operating system
- Referring website
- Pages visited, date and time of access
- Amount of data transferred
- Device identifiers and cookie IDs
Payment information
We do not store your full credit card or bank account details on our servers. Payment details are handled directly by our payment providers (Stripe, PayPal, Zip) under their own security standards (PCI-DSS).
4) How We Use Your Personal Information
We use your personal information for the following purposes:
- To process and fulfil your orders
- To communicate with you about your order, delivery, or account
- To provide customer support and respond to enquiries
- To send you marketing emails and newsletters (with your consent)
- To operate, maintain, and improve our website
- To detect and prevent fraud, abuse, or security incidents
- To comply with our legal obligations
We will not use your personal information for any purpose that is not reasonably related to the purposes above without your consent, unless required or authorised by law (APP 6).
5) Cookies and Tracking Technologies
Our website uses cookies and similar technologies (pixels, local storage) to provide functionality, analyse usage, and personalise marketing.
Types of cookies we use
- Strictly necessary cookies: required for the shop to function (e.g. shopping cart, checkout, security).
- Functional cookies: remember your preferences such as language or login state.
- Analytics cookies: measure how visitors use our website (e.g. Shopify Analytics).
- Marketing cookies: used to personalise ads on Meta platforms (Facebook Pixel).
Managing your cookie preferences
When you first visit our website, you will see a cookie consent banner allowing you to accept or reject non-essential cookies. You may change your preferences at any time or by adjusting your browser settings to reject cookies.
Disabling cookies may affect the functionality of some parts of our website.
6) Who We Share Your Information With
We share personal information only with parties who help us operate our business, and only to the extent necessary. These include:
Website and store platform
Shopify Inc. (Canada, with servers in Canada, the USA, and other regions) — provides our e-commerce platform, hosting, and store analytics.
Payment processing
Stripe Payments Europe Ltd. (Ireland, with data processing in the USA) — credit card payments.
PayPal (Europe) S.à r.l. et Cie, S.C.A. (Luxembourg) — PayPal payments.
Zip Co Limited (Australia) — Buy Now, Pay Later payments.
Email marketing
Klaviyo, Inc. (USA) — email marketing and newsletter delivery.
Shopify Email (Canada/USA) — transactional and marketing emails.
Marketing and advertising
Meta Platforms Ireland Ltd. (Ireland, with data processing in the USA) — Facebook and Instagram Pixel for advertising measurement and personalisation.
Shipping and fulfilment
Our logistics and fulfilment partners in Asia (including China and Hong Kong) and any local delivery couriers required to deliver your order to your address in Australia.
We do not sell your personal information to third parties.
7) Overseas Disclosure of Personal Information
Because we are based in Hong Kong and use international service providers, your personal information will be disclosed to recipients located overseas — including in:
- Hong Kong
- China
- Canada (Shopify)
- The United States (Klaviyo, Shopify, Stripe, Meta)
- Ireland and Luxembourg (Stripe, PayPal, Meta)
Under APP 8, we take reasonable steps to ensure that overseas recipients handle your personal information consistently with the Australian Privacy Principles. However, you should be aware that overseas recipients may be subject to foreign laws that differ from Australian privacy law.
By using our website and providing us with your personal information, you acknowledge that your information may be transferred and processed overseas as described above.
8) Direct Marketing
If you opt in to our newsletter or marketing emails, we will use your email address to send you information about our products, offers, and promotions.
- Consent:
we use a double opt-in process — after signing up, you will receive a confirmation email that you must click to complete your subscription.
- Existing customers:
in accordance with the Australian Spam Act 2003, we may send you marketing about similar products you have purchased from us. You may opt out at any time.
- Unsubscribing:
every marketing email contains an unsubscribe link. You can also email support@sildaura.com at any time to be removed.
We will not send commercial electronic messages that do not contain accurate sender information and a functional unsubscribe facility, as required by the Spam Act.
9) How Long We Keep Your Information
We retain personal information only for as long as necessary to:
- Fulfil the purpose it was collected for (e.g. processing your order and providing customer support)
- Comply with legal, tax, and accounting obligations (generally 5–7 years for transaction records)
- Resolve disputes and enforce our agreements
When we no longer need your personal information, we take reasonable steps to destroy or de-identify it, as required by APP 11.2.
10) Data Security
We take reasonable technical and organisational steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These include:
- SSL/TLS encryption for data transmitted through our website
- Access controls on our internal systems
- Reliance on reputable service providers (Shopify, Stripe, PayPal) that maintain their own security certifications (e.g. PCI-DSS)
No system connected to the internet can be guaranteed to be 100% secure. If you become aware of any security issue, please contact us immediately at support@sildaura.com.
11) Notifiable Data Breaches
If a data breach occurs that is likely to result in serious harm to any affected individuals, we will notify affected customers and, where required, the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988.
12) Your Rights Under Australian Privacy Law
Under the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you (APP 12)
- Correct personal information that is inaccurate, out of date, incomplete, irrelevant, or misleading (APP 13)
- Withdraw consent to marketing communications at any time
- Complain if you believe we have breached the Australian Privacy Principles (see Section 14)
To exercise any of these rights, please email support@sildaura.com with your request. We will respond to your request within a reasonable time (generally within 30 days).
There is no fee for making a request. We may need to verify your identity before providing access to your information.
13) Children's Privacy
Our website and products are not directed at children under the age of 15. We do not knowingly collect personal information from children.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@sildaura.com and we will delete the information.
14) Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us first at support@sildaura.com so we can investigate and respond. We will acknowledge your complaint within a reasonable time and aim to resolve it within 30 days.
15) Automated Decision-Making
We do not use your personal information to make automated decisions that produce legal or similarly significant effects concerning you, including profiling.
16) Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The current version is always available on our website at sildaura.com, with the "Last updated" date at the top of this document.
If we make significant changes, we will notify you by email or through a notice on our website.
17) Contact Us
For any privacy-related questions, requests, or complaints, please contact us at:
Silk Aura Limited 99 Queen's Road Central, Office 3906, 39th Floor, The Center Central, Hong Kong SAR, China
Email: support@sildaura.com